digitalizing retail execution

This is our story

It all began with a random encounter. In 2009, while Vincent Jacques was taking on assignments for a major consulting firm, Adrien Auclair, was completing his PhD in Image Recognition technology. The two of them met in an alumni networking event in Paris. Together they started thinking about how image recognition could revolutionize the way companies and people perceive and impact their environment. One month later, Planorama was founded with the mission of enabling FMCG companies to leverage the power of image recognition to improve their retail execution.

Since then, Planorama has built out a well-oiled machine that delivers the cutting edge in retail insights to fuel its customers’ growth. More than 250 brands use our solutions to match in-store reality with their expectations. And it’s not just customers. Planorama has attracted major buzz from some of the best known publications, including Gartner. Lately, Kantar Retail Group and Smollan Group have invested in Planorama providing us with exceptional support and resources on the road to success.

Today, Planorama is headquartered in Paris, France, with satellite offices in North America, South America, Europe and South-East Asia. More than 80 passionate professionals enable us to power manufacturers and retailers in over 20 countries across the globe.